Reflecting our corporate philosophy of providing “The Greatest Leisure for All People,” we have always marketed products and services that contribute to personal fulfilment. We adopted this philosophy based on the belief that as Japanese society matured and its economic and material needs were satisfied, demand for personal fulfillment would grow naturally.

Since our foundation, we have taken an expansive view of entertainment, surveying and researching how people spend leisure time to achieve personal fulfilment. Furthermore, as technological evolution has generated diverse media transforming how people spend leisure time, we have constantly analyzed how best to respond. This process led us to conclude that such intellectual properties as characters and stories were likely to become pivotal for a range of media. Accordingly, we have acquired many intellectual properties. Moreover, to heighten the value of intellectual properties acquired, we have built networks in various fields with highly creative production companies and personnel and companies with leading-edge technology. These efforts have enabled us to develop innovative business models. Centered on intellectual properties, such business models extend businesses into a wide spectrum of new entertainment fields, link them with existing entertainment fields organically, and circulate intellectual properties through the fields.

Over a period of more than 2 years, we have built concrete business models in the comics, animations, consumer services, pachinko and pachislot, and other fields. As a result, our networks of specialists and partners have been expanding in these fields. Looking ahead, through animations and a variety of other formats we will popularize the intellectual properties that we have created and cultivated.

Also, we have established an in-house network as a production system befitting a new era, which includes approximately 2,000 personnel, including those of subsidiaries. This network enables personnel with various talents to access and share useful information. We feel strongly that by enabling all personnel to act as entertainment producers and facilitating the exchange of opinions among them as highly discerning consumers, this network will generate the creative seeds of products that contribute to personal fulfilment and happiness.

Fields will analyze people's needs rigorously and continue taking on challenges to become a company that is an essential part of society.

For concurring with our corporate philosophy and providing significant support, we would like to thank our shareholders and other investors sincerely. As we make a concerted effort to meet their expectations and advance even further, we would like to ask for their continued support.

September 2014

Chairman & CEO