Progress of IP Initiatives
Developing Content with Partner Companies
The Group is cultivating and commercializing IP by developing content mainly through animations projects with partner companies. We then use the developed content for cross-media rollouts.
BERSERK THE GOLDEN AGE ARC
Based on a dark fantasy comic series that has run since 1989, we worked with partner companies to plan and produce BERSERK THE GOLDEN AGE ARC as a movie trilogy, which we released from 2012 to 2013. We then heightened the IP’s value by rolling out the animation content we had created as a social game and pachinko machine in August 2013.
To continue cultivating the IP, we plan to further develop it in the merchandising field.
KILL la KILL
In collaboration with KADOKAWA CORPORATION and Aniplex Inc., the Group created this series as an original anime, which began airing on TV in October 2013.
Plans call for rolling out the IP in the merchandising field to broaden its fan base even further.
RED EYES SWORD
The Group, Toho Co., Ltd., Sony Music Entertainment (Japan) Inc., and other partner companies created this animation based on a comic that has shipped 1.6 million copies since its release. 2 seasons of the TV anime, comprising 24 episodes, began airing in July 2014.
Currently, we are planning merchandising initiatives based on the animation content.
APPLESEED ALPHA
Through a joint project with Sony Pictures Entertainment Inc. of the United States, we released a comic-based “reboot” (remake) animation movie in North America in July 2014.
In Japan, as well as rolling out animation, we will develop the IP through other media.
CROSS ANGE Rondo of Angel and Dragon
Having created an original anime with partner companies Sunrise Inc. and King Record Company Limited, we plan to broadcast this TV anime from October 2014.
Going forward, based on the animation content created, we plan to implement cross-media rollouts to heighten the value of the IP.
