Progress of IP Initiatives
Cultivating Owned Intellectual Properties
Since Tsuburaya Productions Co., Ltd., became a subsidiary in 2010, we have been cultivating the Ultraman series—one of Japan’s flagship IP—and creating new characters based on it.
ULTRAMAN
While the existing Ultraman series targets families, the ULTRAMAN that comic magazine HERO’S Monthly depicts is aimed at young adults.
With our sights set on future global rollouts, we are currently planning to create animations and advance other initiatives to cultivate this intellectual property.
Further Revitalization of the Existing Ultraman Series
Debuting on TV in 1966, the existing Ultraman series enjoys the endorsement of a broad fan base, which developed in step with the regular release of new series. Aiming to revitalize the series, we began broadcasting a new TV series Ultraman Ginga in July 2013. Related initiatives included collaborating with partner companies to develop merchandising targeting families. Furthermore, we launched the TV series Ultraman Ginga S in July 2014. We are continuing cross-media rollouts that leverage major IP.
Furthermore, regarding the future of the existing Ultraman series IP, we will implement collaborations involving multiple media and companies and hold “hero shows” to increase points of contact with fans, thereby increasing the value of the IP throughout the series.
Initiatives Going Forward
With a view to capturing an even broader fan base, we will advance crossmedia rollouts of IP focused on the existing Ultraman series and ULTRAMAN as featured in the comic magazine HERO’S Monthly.
As for overseas initiatives, we will not simply sell old animations, as we have done in the past. Mainly in Southeast Asia, we will market new works and build a system for cross-media rollouts similar to those in Japan.
We intend to continue heightening the IP value of the Ultraman series, which boasts one of Japan’s flagship hero characters, through rollouts that exploit a diverse range of media and products, including animations, live entertainment, and merchandise.
